A geographic information system (GIS) uses computers, software, and data to leverage the fundamental principle of geography-that location is important to business. GIS takes the numbers and data from the rows and columns in databases and spreadsheets and puts them on a map. Placing your data on a map highlights where you have customers around your store locations and identifies what their demographic profile is. It allows you to view, understand, question, interpret, analyze, and visualize your data in ways simply not possible in rows and columns of a spreadsheet.
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