When organizations adopt an agile approach like Scrum to product development often times there is so much focus on the iterative nature of agile development that long range vision and strategic product design can get lost. In fact, it is critical that projects include long term product vision from the start, and that the iterations are designed to specifically support that vision. This long range planning should include elements such as user experience and user centered design and to ensure that the result is one that delights the users and at the same time, maximizes an organization's return on investment.
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