Service providers are in danger of missing out on one of the fastest growing and most potentially lucrative segments in today’s communications value chain: mobile and web-based applications delivered via app stores. Hindered by traditional mindsets, business processes and technologies, service providers are ceding potential app store revenues to more nimble device manufacturers, operating system vendors, and Internet and content providers.Key to service providers’ ability to tap into the potential of the app store market is their ability to change how they perceive their application program interfaces (APIs), as well as how they work with third-party developers. By rethinking their business models and how they leverage their network and business assets, service providers can successfully tackle the app store market and achieve tremendous return on investment for their efforts.
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