White Paper Abstract:
Service providers are continually looking to expand their markets and increase market share while delivering services profitably to subscribers. Those that have a “Triple Play” delivery strategy that includes IPTV/video appear destined to thrive in the marketplace through differentiation of offerings, increased customer satisfaction, and reduced turnover. Cisco Systems®has made strategic product additions and enhancements to its Cisco®7600 Series routing portfolio, underscoring its leadership in helping service providers build out flexible IP Next-Generation Networks (IP NGNs) that deliver scalable, profitable, and differentiated IPTV/video, voice, and data—Triple Play—services to their customers.