This is one of a thousand use-cases cited by the proponents of the "What I want, where I want, when I want" media consumption future. WiwWiwWiw (pronounced wee-wee-wee) foretells a time, in the not too distant future, when everyone will live in a broadband-centric, interoperable, on-demand content universe. Service Providers (SPs) have a tremendous amount of opportunity in a broadband-centric universe. There are at least three potential revenue streams: subscription services, advertising and transactions. Plus, SPs will benefit from the power of wireless networks, the value of location-based services and the true convenience (and behavioral changes) technology will afford connected consumers.
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