White Paper Abstract:
The phenomenal growth of mobile networking is presenting mobile operators with corresponding challenges as they race to add capacity and services to meet accelerating demands. They are concerned with optimizing their networks cost-effectively as well as generating revenue beyond basic mobile subscriptions. Now, with the intelligence and performance provided by Cisco's end-to-end mobile Internet architecture, platforms, and technologies, mobile operators can promote unique service differentiation to increase revenue opportunities. Real-time subscriber and network intelligence together with policy and charging control in the Cisco® infrastructure can be the basis for mobile operators to enhance services to existing customers, forge new business partnerships with over-the-top providers and other service or application providers, and create new higher-margin services.