Today, when the heated race of "me too" in IPTV (Internet Protocol Television) space is almost over with the participation of telecom service providers from each subcontinent across the globe, IPTV operators are now aggressively searching for competitive differentiation. IPTV industry is no longer adolescent. With huge capital investments already poured in by the service providers to bring in new technology, now there is a strong urge to think beyond the break even. This paper provides a bigger picture of IPTV business and explains how the holistic view of IPTV business is going to change the way service providers will look at profitability.
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