Increasing network traffic and over-the-top services are raising costs without similar growth in revenue for network service providers. Similar service offerings leave little room for differentiation. Avoiding the commodity trap and capturing more value from network assets means utilizing network openness and third-party collaboration to redefine business models. However, proprietary platforms and interfaces have constrained service development and restricted the options available to carriers.
Open IP networks make it possible for carriers and their partners to customize network functionality for strategic differentiation – leveraging subscriber information, session and resource intelligence, and integrated applications to increase the value per bit or reduce the cost per bit.
This paper discusses Juniper Networks® open IP development platforms and how they can enable service providers to seize opportunities for business model evolution. Specific examples show how Juniper Networks products can enhance content delivery, deliver managed application services and create operationally efficient networks.
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