More people than ever are connected to the Internet and are using an increasingly diverse array of devices to access the content they want. Web browsing is no longer limited to PCs, but has extended to regular use on mobile devices, entirely new device types (tablets and readers, for example), and even to television sets. For organizations that are in the business of delivering content over the Internet, this is certainly a positive trend—but it is not without its complications.
Delivering content to increasingly diverse types of devices over an unmanaged network like the Internet presents a number of challenges, as each device type has unique requirements, and network conditions can vary in real time. Additionally, more users mean more traffic coming to the website, which can present scaling challenges and lead to a spiraling number of Web servers. Online media companies—social media sites, content providers, aggregators and distributors, and others—all require a new approach to delivering rich media content.
The answer is Juniper Networks® Media Flow, a portfolio of content caching and delivery products. Media Flow improves the economics of media delivery, while at the same time helping ensure a superior end user experience. Online media companies and e-businesses can use Media Flow as a next-generation origin cache, offloading their Web servers, lowering total cost of ownership, and fostering a rapid return on investment.
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